15 hand-authored Value Cases. Fork any one in a click.
Anonymized, conservatively graded, and structurally complete — drivers, costs, assumptions, risks, recommendations. Open one to read it; click Fork to make it your own.
Vendor Pricing Proposal
Anchor a $480k/yr CX platform deal to delivered margin lift, not seat count.
Defend a $1.2M ARR data platform deal against a $650k incumbent renewal quote.
Win a competitive bake-off by quantifying outcome — not by discounting list price.
Executive Funding Case
Reframe an 'infra modernization' ask as a margin program the CFO will fund.
$22M ERP replacement framed as service-delivery improvement, not back-office modernization.
Defend a $9M R&D infrastructure ask when scientific outcomes are inherently uncertain.
AI ROI / Program Value
Honest copilot ROI: separate measured productivity from the 'AI multiplier' the vendor claims.
What a support-AI program is actually worth after attribution and confidence adjustment.
Quantify a niche AI rollout (RFP response) without overclaiming win-rate impact.
Vendor Renewal Brief
$1.4M IAM renewal — the math says renegotiate, not replace.
$2.1M observability renewal — math says replace, with phased cutover.
Sometimes the answer is renew. Here's how to defend that to a CFO who wants cuts.
Compensation Value Packet
Quantified contribution packet for a Sr → Staff promotion in a calibration-heavy org.
Out-of-cycle raise case anchored to retained-revenue impact, not market data.
Defend a retention package for a top rep using attributed bookings, not gut feel.